Banco Galicia
Modernizing the Quiero! Loyalty Platform
Our client sought to modernize its loyalty platform to deliver a faster, more personalized experience. We designed a new portal and integrated the benefits program ecosystem to expand its reach and enhance the user experience.
- Industry
- Capabilities
- Regions
- 🇦🇷 Argentina
- Published
- July 2026
The Company
Founded in 1905, Banco Galicia is one of Argentina’s leading financial institutions, serving millions of individuals, businesses, and SMEs across the country. Through an extensive branch network and a strong digital banking offering, the bank provides retail, corporate, investment, payments, and lending services. With innovation at the core of its strategy, Banco Galicia continues to transform its digital platforms and customer experiences to deliver simpler, more secure, and personalized financial services. The bank continuously invests in modernizing its technology capabilities, leveraging data, and evolving its digital channels to enhance customer experiences and meet the changing needs of the financial market.
The Challenge
Banco Galicia launched a reengineering and modernization initiative for its loyalty platform to modernize its technology stack and migrate the core of its benefits program to a new platform. The challenge included reducing licensing costs, expanding the program's reach, and integrating the different components of the ecosystem to deliver a more modern, agile, and intuitive user experience.
The Solution
We supported the modernization of the program by developing integrations between the new Quiero! Portal, the promotions engine (NAP), and multiple services within the bank's infrastructure. The project included adapting the platform's different components to support the new architecture and ensure a seamless transition to the new ecosystem.
In addition, we redesigned the portal following modern UX/UI principles, delivering a responsive and intuitive experience that simplified navigation and prepared the platform for continuous evolution.
Benefits
- Personalized experiences based on each customer's interests and preferences.
- Flexible configuration of promotions and benefits.
- Expanded program reach through a responsive experience across multiple devices.