Baufest
Gift card payment and balance management platform

Oh! Gift Card

Gift card payment and balance management platform

Oh! Gift Card needed to evolve its platform to support business growth. We co-developed a solution for gift card processing and balance management that streamlined operations and enabled greater scalability.

The Company

Founded in 2010, oh! Gift Card is a Latin American technology company specializing in gift cards, loyalty programs, incentives, and corporate rewards solutions. Through its digital platform, the company connects businesses, retailers, and consumers with an extensive catalog of brands, enabling organizations to manage recognition, rewards, and branded currency programs across multiple channels. (LinkedIn⁠) Operating across several Latin American markets and supporting more than 200 partner brands, oh! Gift Card helps organizations strengthen relationships with customers, employees, and business partners through personalized reward experiences. Its platform combines technology, automation, and analytics to simplify the management of large-scale loyalty, incentive, and employee benefits programs.

The Challenge

As the business grew, Oh! Gift Card needed a platform capable of scaling its operations and adapting quickly to new business opportunities. The company required a flexible solution that could simplify operations and balance management while enabling seamless integration with customers, merchants, and new brands.

The Solution

We co-developed a platform with Oh! Gift Card for gift card processing and balance management, extending its capabilities across all brands operating within the company's ecosystem. The solution integrated B2B and B2C customers with POS systems and e-commerce platforms, while also incorporating self-service portals and APIs to simplify the integration of new brands and services.

Built on a flexible architecture, the platform enabled the business to evolve, streamlined day-to-day operations, and allowed the company to respond more quickly to new commercial needs.

Benefits

  • Greater flexibility to support new business opportunities.
  • Integration with strategic customers through a unified platform.
  • Centralized management of gift card balances and accounts.
  • APIs to integrate new brands and merchants.
  • Reduced operational workload for customer service.