HEB
Agile testing for e-commerce
HEB sought to strengthen the quality of its e-commerce platform to accelerate its digital transformation. We implemented an agile testing model that standardized quality practices, reduced rework, and provided greater visibility into risks throughout the development process.
- Industry
- Capabilities
- Regions
- 🇲🇽 Mexico
- Published
- July 2026
The Company
Founded in 1905, H-E-B is one of the largest supermarket chains in the United States and one of Texas’ leading food retailers. Operating more than 440 stores across the U.S. and Mexico, the company serves millions of customers through supermarkets, specialty stores, e-commerce, and home delivery services. Known for its strong customer focus and commitment to innovation, H-E-B continues to evolve its digital capabilities to seamlessly connect physical and digital channels, streamline content management, and deliver faster, more personalized shopping experiences. The company continuously invests in modernizing its platforms and technology to strengthen its omnichannel strategy and meet the evolving expectations of today’s consumers.
The Challenge
Driving digital commerce growth was a strategic priority for HEB Mexico. As part of its transformation toward a digital tribe model, the company needed to improve the quality of its e-commerce platform by addressing both functional and non-functional issues that affected the customer experience, increased rework, and reduced team productivity.
The Solution
We designed a strategy based on five quick wins focused on the e-commerce channel to improve digital product quality in the short and medium term, with the goal of establishing a repeatable testing model and standardizing quality practices across the organization.
The initiative included expanding and distributing the testing team across the different digital tribes according to their areas of expertise, introducing technical leadership, standardizing testing activities, and integrating testing into agile ceremonies. In addition, we implemented and standardized the use of Azure DevOps as the test management platform, along with mechanisms to identify and communicate risks early, providing greater visibility into testing activities and results.
Benefits
- Activity planning aligned with the actual capacity of each team.
- Productivity metrics and greater visibility into testing activities.
- Standardized testing process based on best practices and a shared knowledge repository.
- Implementation and standardization of Azure DevOps for test management.
- Defect tracking with root cause analysis to drive continuous improvement.
- 71
- Branches in Mexico